SEO Strategies for Insurance Companies

The digital age has created new ways for insurance companies to market their products to customers. Using insurance agency SEO techniques as part of your online marketing plan can help you attract clients and boost sales.

Definition

When someone performs a query online, the search engine uses an algorithm to sort through webpages and present the best results. Ideally, companies want their webpage to appear as high on the list as possible. The webpage should contain the right keywords and phrases to boost algorithm rankings.

Strategies

While algorithms shift over time, there are ways to increase the chances for a webpage to remain relevant. Certain strategies can improve rankings, such as:

  • Keyword research
  • Content development
  • Mobile optimization

Researching keywords helps insurance companies decide which terms and phrases are the most effective. Reviewing trends can reveal the waxing and waning of search terms and augment future performance.

Developing content that is useful, clean and organized can enhance performance and entice clients to remain on the website.

An increasing number of people use smartphones and tablets to browse the internet. If the website is not compatible with a mobile platform, it can frustrate customers and fail to perform well on search engines.

Attracting customers to a website is the first part of encouraging them down the sales funnel. By utilizing SEO techniques, insurance companies can enjoy a more successful digital marketing campaign.