The Internet has greatly affected the insurance world, giving you, as an agent, a new forum in which to compete and attract new clients. If you do not have a website, it’s a platform you will need in order to stay competitive in the market, because more and more people are using insurance agent websites for rating and comparison-shopping when choosing their insurance options. If you do have a website but are not making sales from your current site, then you need to find a way to make your site more appealing.
Driving traffic to a site
In recent years, pay-per-click (PPC) advertising (a process that marries ad text with search results) has been particularly effective for insurance agents. With a PPC campaign, you can sponsor search terms on search engines like Google, such as “affordable insurance” which, for a fee, appear next to the search results whenever that keyword is searched. Search Engine Optimization (SEO) is also an important tool for raising your exposure on the Internet by increasing your ranking and giving you the potential to be the first site that people click on when searching for insurance specialists. SEO involves determining the keywords people will use when looking for a specific product and service and using these keywords in your content (website, blogs, etc.).
There are also companies from which you can receive hot, timely leads sent directly to your email, allowing you to connect with consumers who are serious about finding insurance. The bottom line is that agents who incorporate new technology and tried-and- true techniques into their business practices will remain competitive.
Product knowledge can be a helpful tool
Along with the basic insurance products, an increasing number of insurance agents are offering comprehensive financial services, creating a one-stop-shop where clients can satisfy their needs for insurance and financial planning. As an agent, you can also continue your education by keeping up with changes in tax and insurance law (and regulations, such as Healthcare Reform and other legislation) that may affect your clients, as well as attending conferences and seminars that will help you stay current with the changes taking place in your industry.
Using your website to update potential customers on your knowledge and expertise is a surefire way to show visitors that you can provide them with the vital information they will need when making such important decisions.
As an insurance agent, you are responsible for helping families, individuals, and businesses find appropriate protection for their health, property, and of course their lives. Accordingly, a good insurance agent will have a firm grasp on the products consumers are interested in, the technology to stay relevant and the customer service to build a reputable name. The first step is creating and maintaining great insurance agent websites.