You may consider your agency website a necessary vehicle for imparting information to current policyholders and signing up new members, but when a skilled insurance marketing company takes control of the design, it can become a highly valuable way to increase business.
It Comes Down to Credibility
The best policies in the world will not attract consumers if they encounter a shoddy website on their way to reviewing them. A professionally designed website, on the other hand, can generate business because it establishes your agency as a credible provider. It is also an essential branding tool. Put simply, in today’s digital world, your website is your brand.
An insurance marketing company will craft a powerful digital presence for your agency that incorporates collateral such as your logo, customer reviews, history of your agency and background of your team to demonstrate your expertise in the field.
User Experience is Everything
If consumers have a difficult time navigating your website to find the information they need or get stuck at road blocks in the sales funnel, your conversion rate will suffer. A seasoned insurance marketing company will design a website that makes it easy for users to learn about policies and take action.
With a smart, thoughtful design, you can leverage a tool you already have in your arsenal – your website – to boost your chances for success in gaining new policyholders.