Standing out in the sea of insurance websites is key to increasing traffic. Consider the following tips when constructing a new sight, or revamping an established one in an effort to draw more visitors and increase revenue.
Design Tip #1: Don’t distract your visitors
You can easily distract a visitor with blinking or scrolling text, animated GIFs, and auto-loading sound or flash. Animation and sounds are distracting and your visitors won’t be able to concentrate on reading your content if there are things flying around the page.
These distractions can also cause your site to take longer to load on slower connections. Remember to always keep your visitors interests in mind. Don’t design the site to please yourself; design it for the people who will actually use it.
Design Tip #2: Your home page should be easy to find
When people get lost while on a website they typically like to start over from scratch. You can make it easy for them to do so by adding a link to your home page in your site’s navigation (you can also make your company logo clickable). Including text that says “Home” next to a clickable logo on the top of every page is a good idea because some users may not realize that the logo will take them back to the homepage.
Design Tip #3: Avoid making your page too wide
The majority of Internet surfers have a screen resolution of 1024×768 or higher. Therefore you want to make sure that your website is visible on most screen resolutions. For example, if your page doesn’t work at 1000 pixels, it’s too wide. Experiment and change the dimensions and view it at different resolutions to insure everyone has access to the same information.
Design Tip #4: Don’t make your page too long
Normally you should limit a page to no more than two screen lengths of information because, if your page is too long it makes it less likely that people will actually read it. Because articles are longer by nature they are the only exception to this rule (for most articles you likely want to allow for 6-7 screen lengths).
Design Tip #5: Never underline words unless they’re actual links
Visitors will automatically assume that if something is underlined it is a link. By needlessly underlining words, users will become annoyed when they try to click on them only to discover that they’re not really links. If you feel the need to emphasize something, use italics, bold or color. Creating insurance websites that will attract more visitors is easily accomplished if you have the tools, the know-how and the creativity to accomplish it.